Jewelry Industry and Retail News
We permanently get informed by our friends and partners from around the Web - about news, trends and/or best practice advice, loosely related to the jewelry retail business. Therefore, we present you here the most interesting or most useful of this information every month - from the following 3 top categories:
| Trends | Sales | Tech |
|---|---|---|
| Hot new/continued jewelry trends as presented to your customers from around the Web. See what they see when they scour the Web and think about your inventory. | Marketing news and related info that you could use in your daily operations. How to get your name out there, wherever you can and get people to know about your business. |
Tools and Trends (mostly tech related) that can make your business life easier. These are tools or trends that can help your business grow, get more organized, save more money, and/or streamline operations. |
Hopefully, you will get some tips/suggestions for your own business activities from this!
June 2017
New Augmented Reality Technology Available To Retail Jewelers
!! It uses holographic rendering !!
The Holojem platform, which uses a holographic rendering and interactive platform to create a 3D augmented reality experience for the customer, is now available to jewelry retailers.
“The Holojem platform was developed as a cutting-edge solution to attract shoppers who crave innovation, creativity and desire to co-create,” said Mark Devereaux, vice president of sales at Jewelers Mutual. “Delivering a jewelry shopping experience that modernizes the way consumers purchase is critical to building the industry’s success for the future.”
After winning the 2016 JCK Think Tank award for best emerging technology, Jewelers Mutual Group is bringing the platform back to JCK this year.
“How do retailers attract millennial customers? Always be helping, not closing. This may not be new advice, but it’s becoming essential as younger shoppers, new technology and the desire to spend on high-end experiences reshape the jewelry industry. This is perfect for jewelers who want a truly immersive shopping experience for their customers,” Devereaux said.
The augmented reality platform is a self-contained unit used to display, educate and share custom designs through its proprietary rendering system. It allows customers to interact with three-dimensional images. Its highlights include:
• 4CS EDUCATION MODULE - Exact visual representations of diamonds are magnified 300 times to illuminate their cut, color, clarity and carat. Customers are able to compare in real time using the interactive display.
• INTERACTIVE CREATE AND SHARE - Customers can view designs they create with jewelers anywhere from their mobile device, and share socially with friends using a portable mobile pyramid.
• CLOUD STORAGE – All custom jewelry designs are securely stored in a proprietary cloud storage platform and can be shared over the internet or viewed again when the customer returns to the jewelry store.
“The Holojem platform was created to allow jewelers to have more engaging interactions with their customers, and possibly prevent them from carrying excess inventory of raw materials. With the platform, a jeweler can make sure the co-created design matches what a customer had in mind before committing to the production of the piece,” Devereaux said.
According to Devereaux, sophisticated jewelers are looking toward the future and exploring ways to leverage technology to overcome these obstacles. “For those who dream of solutions, there’s nothing more exciting than seeing the interactive design platform in action at JCK. We’re excited to be able to share it with the industry,” said Devereaux.
JCK attendees can experience the Holojem platform first-hand at the Essentials & Tech booth B61086. Visit Holojem.com to watch a video or to request more information.
by instore.com staff
