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Jewelry Industry and Retail News

We permanently get informed by our friends and partners from around the Web - about news, trends and/or best practice advice, loosely related to the jewelry retail business. Therefore, we present you here the most interesting or most useful of this information every month - from the following 3 top categories:

Trends Sales Tech
Hot new/continued jewelry trends as presented to your customers from around the Web. See what they see when they scour the Web and think about your inventory. Marketing news and related info that you could use in your daily operations. How to get your name out there, wherever you can and get people to know about your business.

Tools and Trends (mostly tech related) that can make your business life easier. These are tools or trends that can help your business grow, get more organized, save more money, and/or streamline operations.

Hopefully, you will get some tips/suggestions for your own business activities from this!

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Juli 2017

Drive Sales With Fashion Accessories

Drive Sales With Fashion AccessoriesJewelry is an important piece of the Fashion & Accessories category, as a classic personal and gifting item.
The Insider breaks down the jewelry trends and high-margin products that made waves at this year’s Coachella, as well as tips on displaying your merchandise. Discover the items that will make your shop sparkle — and help ring in sales.

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How to Up- and Cross-Sell in Retail

How to Up- and Cross-Sell in RetailPicture this: You’ve just about closed a sale, and the shopper made up their mind to buy a product. What do you do?
Do you ring up the sale and send them on their way?
Or do you try to find opportunities to increase their basket size?
If you picked the first answer, chances are you’re leaving a lot of money on the table and need to think about how you can increase add-on sales.

Two of the best ways to do this is through up selling and cross-selling. Just to get our definitions straight, cross-selling means recommending a product relevant to the one that’s already in their basket. An example would be recommending a matching wallet to a purse that the shopper is buying. Up selling, on the other hand, means offering a pricier version of the item. Think of it as asking the shopper if they want to upgrade their purchase.

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Create Your Own Online Store – A Guide

Create Your Own Online Store – A GuideDo you want to start a small or medium-sized online store? In that case, this guide is for you. We want to give you a head start on all things ecommerce. Once we’re done, you should know all the basics and what to look out for in the future. In particular, we’ll focus on the technical requirements that an online store should meet.

For years now, online commerce revenue has known only one direction: up. Just take a look at the black line on the chart – that’s the sum of all ecommerce sales in the USA. The blue line above it shows all retail sales in the USA. And while retail still has an advantage over ecommerce, Statista predicts that this advantage will shrink, favoring ecommerce in the long run.

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June 2017

Jewellery Trends from 2017 Spring Collections

Jewellery Trends from 2017 Spring CollectionsWe have already covered some amazing stuff in our last posts on jewellery trends, but in this latest one, we bring all the other ideas that we found to be unique.

As always, our focus is on making these ideas and trends work for every girl out there, so that one doesn’t stop experimenting. Don’t miss on checking the other posts in the “Trends” series, if you haven’t already. Without much talk, let’s start right away!

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New Technology Retailers should use

New Technology Retailers should useGoogle's latest major algorithm updates, explained

Google rolls out algorithm updates once or twice every month, and making sense of them is not easy. This is your guide to Fred, Possum, RankBrain & more.

Mastering SEO is not easy; it’s slow going and competition for the top organic rankings is very high. And, it won’t get any easier in 2017. As an e-commerce player, all this is hardly news for you. However, now is the perfect time to analyze the past year’s progress and start things fresh.
Here are some marketing tips that can rejuvenate your e-commerce marketing in 2017:

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New Augmented Reality Technology Available To Retail Jewelers

New Augmented Reality Technology Available To Retail Jewelers! It uses holographic rendering !

The Holojem platform, which uses a holographic rendering and interactive platform to create a 3D augmented reality experience for the customer, is now available to jewelry retailers.

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April 2017

Items to look for this April

Items to look for this AprilAs we step out of winter, you need to look at your jewelry store to make sure that you are all stocked up for the new spring and the summer season. Just like the winter is stopping and the snow is melting away, so do some fashion and jewelry trends that are nowhere to be found once you hit the new hot season. So if you want to know what is hot and what is not for your shop, then you need to keep on reading.

What is hot?
This April is all about downsizing. There are no larger than life statement jewelry items that your customers are going to add on top of your solids. We are getting into a flowery and bright wardrobe and this means that your customers need to complement their look with some fine jewelry that will make their outfits pop but not scream. This April is all about rose gold delicate earrings and stacking up thin rings on top of each other. Skinny cuffs make a big come back showing that although these jewelry items are small in size they have a great impact. Colorful stones are very popular this April and can be found in delicate earrings, rings and even chockers.

What is not?
Say good bye to big Rhinestones that added a bling to the winter wardrobe. They are nowhere to be found this April. Blackened metal and silver accessories are also making a retreat leaving space for white silver and gold accessories.

Items that you need to look for this April:

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What does the store of the future look like?

What does the store of the future look like?Following Amazon Go, four industry experts share their views on what lies ahead for bricks-and-mortar retail.

No check-out staff. No queueing. Amazon’s new physical grocery store which enables shoppers to effectively grab and go, stunned consumers and the retail industry alike. So, will robots be serving us in the future, and will there even be a need for a physical store? We asked four experts for their views on the future of bricks-and-mortar shopping.

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The Top 5 Free Security Tools to Protect Your E-Commerce Web Site

The Top 5 Free Security Tools to Protect Your E-Commerce Web SiteSecurity is one of the least considered areas of e-commerce, until something goes wrong. Companies are keen to update the front-end e-commerce, or engage the latest social strategy, while security is left on the side line. It is not sexy, nor is it in your face, but it is very, very important to protect your business from hackers.
If you have an attack, it can cause a huge amount of damage to your business. Approx. 16% of companies who have assessed the financial impact of a cyber-attack valued the loss at more than £5m. However, over 60% have not assessed the impact at all. Nor have they taken sufficient action to avoid attacks happening.

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March 2017

Jewelry trends - a mystery in a box

Jewelry trends - a mystery in a boxWe don’t know what will happen next on the scope of world politics, the economy, let alone the unraveling of our personal lives and the prospects of our careers. Regardless of what’s in store for us, we will still wake up, brush our teeth, shower and get dressed. Day in and day out, we will open our closet and stare into it for what feels like an eternity, trying to figure out what to wear. We put on our best attire and head out the door.

Some of us may hesitate and come back inside or take that extra time in the morning to rethink our fashion choices and deliberate on enhancing ‘the look’ with the right jewelry. That being said, this article is for those who like to stay ahead of the game with the latest and upcoming trends. I cannot promise to hit the nail on the head with my forecast, but what I can promise is a glimpse into the trends of jewelry and where the currents are likely to take them next. So I’m going to make it easy for you. Read on, whip that credit card out and prepare to place a big order. Here it is:

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Another Take on: Retail Trends Expected to Dominate 2017

Another Take on: Retail Trends Expected to Dominate 2017Technology’s influence is so strong in today’s world that it is starting to drive trends rather than just being a response to them.

In retail, it’s playing an equally large part as many of the trends that are shaping the market seem to be a confluence between the consumer behavior and tech.

Here are the 10 trends that will drive retail according to Synchrony Financial and what they mean for retailers.

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Best Social Media Management Tools To Save You Time

Best Social Media Management Tools To Save You TimeWhen you’re running a business, time is money. You can’t afford to spend all day crafting tweets and scheduling Facebook updates. When you invest your time in social media, you need to make sure that you’re getting the best return on your investment. That’s why it’s crucial to use some kind of social media management tool.

At their most basic, these tools will save you time by keeping all your accounts accessible from one dashboard. Many of them offer other features to maximize your social media ROI, including analytics on your best performing content, tools for monitoring brand mentions and keywords, integrations with your CRM software, and the ability to assign tasks to team members.

Looking for an all-in-one solution to managing your social media presence? We’ve gathered a list of the most popular and effective tools right here.

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February 2017

The “Best of Spring” – Another List of Jewellery Trends for 2017

The “Best of Spring” – Another List of Jewellery Trends for 2017We have covered some amazing stuff in the last posts on jewellery trends from spring 2017 collections, and in this final one, we bring the other ideas that we found to be unique. As always, our focus is on making these ideas and trends work for every girl out there, so that one doesn’t stop experimenting. Don’t miss on checking the other posts in the “Best of Spring” series, if you haven’t already. Without much talk, let’s start right away!

Read more ...


3 Ways to Use the AdWords Keyword Planner

3 Ways to Use the AdWords Keyword PlannerSuccessful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google.
With each new campaign, invest some time into thinking about and planning the specific words or phrases your pay-per-click ads will use to target likely buyers.
In the Google AdWords context, those specific words or phrases are referred to as “keywords” and they are meant to connect or match your ads with a potential customer’s search.

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GoDaddy Online Store

GoDaddy Online StoreLooking to check out the GoDaddy eCommerce website builder or scouring the search engines with terms like…

• Online Store
• eCommerce Builder?

Then you’re in the right spot, partner.
GoDaddy has always been one of the most well-known domain registration and web hosting companies. However, the site has expanded to include all kinds of store builder and e-commerce integration services.
With all of these new services, it’s becoming an all-in-one type of web hosting provider. While the eCommerce builder isn’t free, the price is relatively low compared to competitors. The GoDaddy online store builder is easy to use and actually allows merchants to create a site in less than 5 minutes. There are some disadvantages, but overall, it is a great value.
– No credit card needed either, we've checked

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January 2017

Fashion jewelry trends

Fashion jewelry trendsYou are most likely to be familiar with some of these fashion jewelry trends simply because we have seen many celebrities and street fashionistas to rock them for all kinds of occasions. And, don’t hesitate to be more daring and try some of these cool fashion trends.
I am not sure how many of you are a fan of the majestic and fearless looking ear cuffs, but if you have any doubts don’t worry because the modern minimalist designed jewelries are huge right now and they are a very delicate and girly way to make your outfits look chic and feminine. Furthermore, you can’t ever go over the top when you stack them.

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Digital Marketing Trends to Watch for

Digital Marketing Trends to Watch forTruer now more than ever, change is a-coming, and not just in the social and political landscapes either. The digital realm is moving quicker than ever, and staying out of “the know” for even a few months could leave your business in the proverbial dust.
It might seem nearly impossible at times with how fast the online world moves, but it is our job as (good) jewelers to stay ahead of marketing trends. Start off the new year right by following along with this list of digital marketing updates that are sure to shake things up in 2017.

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Tech Trends That Will Shape The Future Of Fashion And Luxury Retail

Tech Trends That Will Shape The Future Of Fashion And Luxury RetailThe fashion industry – from your department store to your luxury boutique – is undergoing significant change at the hands of the digital revolution. That’s not new in concept. Neither, mind you, is talking about things like artificial intelligence, virtual reality or block-chain as emerging technologies.
Put those two together however, and things start getting interesting. Broad business adoption of machine learning (for instance) is one thing, but in the context of the impact that then has on shopping, we start to be able to see what the future might look like.

Read more ...


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