Jewelry Industry and Retail News
We permanently get informed by our friends and partners from around the Web - about news, trends and/or best practice advice, loosely related to the jewelry retail business. Therefore, we present you here the most interesting or most useful of this information every month - from the following 3 top categories:
| Trends | Sales | Tech |
|---|---|---|
| Hot new/continued jewelry trends as presented to your customers from around the Web. See what they see when they scour the Web and think about your inventory. | Marketing news and related info that you could use in your daily operations. How to get your name out there, wherever you can and get people to know about your business. |
Tools and Trends (mostly tech related) that can make your business life easier. These are tools or trends that can help your business grow, get more organized, save more money, and/or streamline operations. |
Hopefully, you will get some tips/suggestions for your own business activities from this!
July 2018
Summer Jewelry Materials: Natural is Beautiful
We have not talked about trends for a long time! And especially about the jewelry materials trends. After all, the summer is already here. We sincerely apologize! Well, we do not want to delay reading, because ahead of us is a very important topic – trends of jewelry materials for the summer.
Chains with incrusted pearls
Chains are one of the most popular trends of the past few seasons. But, to be honest, a wide massive gold chain or a silver one managed to bore not only me. No wonder that some designers tried to save this adornment with the help of the main trends of 70’s, 80’s and 90’s. Among the jewelry materials appeared the white pearls. It has briefly returned massive and tiny chains to the world’s fashion scene.
Natural stones
Bracelets made of natural stones are a popular summer trend. Multi-row bracelets made from natural stones look very impressive. They can be wide, like cuffs, or have medium width. Single-row bracelets made from natural stones on an elastic band look more refined and laconic, and bracelets made of stones with metal pendants can easily be combined with rings. Leather bracelet with stones will complement both a strict business and everyday image.
Men’s bracelets made of natural stones are the most actual trend in the world of men’s accessories. Natural stones look very unusual, and their huge range is really amazing! The most popular of them are tourmaline, agate, hematite, serpentine, schungite, tiger and falcon eye, onyx, turquoise.
Silver Summer
Precious metals - that's what we love about jewelry materials most of all, right? And what kind of metal is still considered the most refined? Of course, silver. In the new summer season, silver will be the most popular jewelry base material.
A rich selection of modern silver jewelry gives you the opportunity to pick up appropriate product to every outfit. For example, a strict suit will look great with silver jewelry of geometric shapes. Small round accessories are suitable for creation romantic images. You can wear even several adornments if they are suitable with clothing or stones’ color. And also large bulky silver jewelry will greatly complete the image of passionate femme fatale.
Wooden details
Support of ethnic African theme in outfits and accessories is one of the most common Spring-Summer 2018 trends. Therefore, such jewelry really breathes with heat and sunbathing. Jewelry details made of wood are the main emphases of the new season. It is noteworthy that such jewelry should complement absolutely monochrome clothing, which would also fit you utterly tightly.
In fashionable ensembles of couturiers of the Summer season, accessories often reproduce the style of image objects. They coincide in color, prints and similar fabrics with the basic jewelry materials’ or meet all these parameters simultaneously.
This trend is perfect for those who sell not only jewelry, but also clothing. Otherwise, it will be necessary to follow not only the novelties in the world of jewelry art, but also the newcomers of the entire fashion world. Yes, we know, it’s difficult, and on the one hand you can never undertake to sell something only following one trend. But on the other hand, if you succeed – it will be absolutely great! We believe in your talent and intuition.
Flowers & Leaves
There is no better decoration for the summer season than flowers and leaves. After all, they can be found almost everywhere and you can decorate yourself with them even while walking. And, honestly, we are so much in love with this trend!
In fact, recently we somehow strangely and suddenly became obsessed with flowers and learned much about their types and names.
For the summer this trend will particularly affect fashion rings. And that is so beautiful! After all, the summer period is ideal for selling and buying cocktail rings. And with light, gentle color combinations, rings with flowers will look especially unusual, fresh and fashionable.
We are just in love with this summer's jewelry materials’ trend!
