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Jewelry Industry and Retail News

We permanently get informed by our friends and partners from around the Web - about news, trends and/or best practice advice, loosely related to the jewelry retail business. Therefore, we present you here the most interesting or most useful of this information every month - from the following 3 top categories:

Trends Sales Tech
Hot new/continued jewelry trends as presented to your customers from around the Web. See what they see when they scour the Web and think about your inventory. Marketing news and related info that you could use in your daily operations. How to get your name out there, wherever you can and get people to know about your business.

Tools and Trends (mostly tech related) that can make your business life easier. These are tools or trends that can help your business grow, get more organized, save more money, and/or streamline operations.

Hopefully, you will get some tips/suggestions for your own business activities from this!

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June 2018

Jewellery Gift Trends: What to Stock and How

Jewellery Gift Trends: What to Stock and How

Knowing your customer is one thing, but knowing exactly what to sell to them is another; for that your store has to feature the latest trends or the most popular ongoing trends, in all areas of retailing merchandising including that of jewellery.
An important piece within the range of fashion and accessories, jewellery with its plethora of lines and variations, serves not only to customers as a classic personal or gifting item, but also aids you as a retailer to incur a greater sales margin, provided you keep in line with current trends and know the tips on how to effectively display the merchandise.

Statement pieces are the current new trend which has taken over all platforms, turning out to be one of the best options to be given as a gift to a friend or a loved one. With such a target in mind, the evergreen hoop earrings are still going strong, proving to be popular for children and grownups alike, with their preference expanding from women’s category on to children and even men.
The variety of designs expanding to animals and hearts, have proven to be the most sought after pieces by children and their parents alike, as their minimalistic yet articulate design is just the right fit for children of a younger age group.
Hoop earrings for men have also risen in popularity as they are slowly replacing the simple stud, which men previously used to opt for; proving for hoop earrings to be one of the most popular trends for men, women and children alike.

Chains and bracelets are also one such ongoing trend which have surpassed all other trends in their likeliness to be used by people of all ages and backgrounds, making for statement pieces which can be used as per the liking of the individual.
From byzantine chains and bracelets, with their metal link design incorporating a rope-like texture and intriguing textural design, to simple sterling silver and gold plated chains, which can be used for pendants or worn separately; this trend is surely one which is likely to stick around for a while.
Their versatility in their usage sets them apart in the eyes of the customer, not to mention their various designs, as previously mentioned, provides the customer with options in terms of their design and finishing.

Needless to say, these trends within the spectrum of jewellery retailing ought to be kept in mind whilst deciding upon merchandising decisions; however it is also important to remember to pay close attention to the visual presentation of the said items in order to convert the customer’s interest in the piece into an actual sale.
Incorporating the power of touch is an extremely important aspect of the visual presentation, whereby you could potentially increase your company’s sell rate through using a sensory marketing initiative. This includes inviting your customers for hands on experience, with displays set accordingly- all leading towards a potential sale.
Focusing on product knowledge is another visual aid which could be added to your store to entice the customer to make the final purchase. This involves ensuring your staff is engaged with the customer and providing insightful information to them for the same, including how to wear the piece, which piece would suit the customer’s style the best and such.
Whether the jewellery item is for the customer themselves, or is a gift item, utilising the said tips is surely ought to set you apart from your competitors and is likely to convert your customer’s liking for the items into an actual sale.  

For further information upon acquiring any of the said items or for more tips upon merchandising you can register with us here, as we at Gallay Jewellery and Services do not only offer exclusive jewellery but also provide the necessary services to sell it.

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