Jewelry Industry and Retail News
We permanently get informed by our friends and partners from around the Web - about news, trends and/or best practice advice, loosely related to the jewelry retail business. Therefore, we present you here the most interesting or most useful of this information every month - from the following 3 top categories:
| Trends | Sales | Tech |
|---|---|---|
| Hot new/continued jewelry trends as presented to your customers from around the Web. See what they see when they scour the Web and think about your inventory. | Marketing news and related info that you could use in your daily operations. How to get your name out there, wherever you can and get people to know about your business. |
Tools and Trends (mostly tech related) that can make your business life easier. These are tools or trends that can help your business grow, get more organized, save more money, and/or streamline operations. |
Hopefully, you will get some tips/suggestions for your own business activities from this!
November 2016
The Hottest Jewelry Trends for Women
Most of the women, if it is not all of them, like to wear jewelry, not because they want to waste their money but because the jewelry pieces that they see are really catchy and dazzling. They cannot do anything in front of the jewelry pieces that they see, all what they can do is to purchase them to increase their beauty and become more gorgeous. The jewelry pieces that women wear are really costly because they are made of precious metals and are encrusted with diamonds which are more than enough for increasing the prices of the jewelry pieces.
For this reason, there are some women who resort to purchasing those jewelry pieces that are cheaper and more affordable. Whether you are going to purchase costly jewelry pieces or cheap ones, you have to check out the latest jewelry trends that are presented every year in order not to waste your money for nothing. In order to make it easy for you to discover more about the new trends in the world of jewelry, we present to you the following hottest jewelry trends for women.
3 Ways to Personalize Products for the Shopper
The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue. Unfortunately, it’s not that simple. In fact, there are so many factors that affect conversion rates that chances are you’re missing several of them.
Monetate released a quarterly report that shows the average add-to-cart, bounce, and conversion rates across ecommerce channels. The bulk of the data comes from big retailers, but it’s worth studying because it tells us not only rates for the U.S., U.K., and globally, it breaks them down by device.
We know the common denominators of motivating shoppers to complete a purchase:
Best POS Systems 2016
To find a POS system for small businesses, we started by looking at POS systems used by our partners and finding out what they liked and/or disliked about them. We also read customer reviews to see what other users think from first-hand experience.
We then put together a comprehensive list of POS systems from several sources: customer research, POS systems that appear on review sites and business websites, those we knew about or were previously mentioned to us. In the end, we have now several POS systems from which to choose.
This is section T to Z
October 2016
Jewelry Trends From the Runway to offer in store
Key fall ready-to-wear clothing shows in four cities—New York, London, Milan, and Paris, resulting in a fresh crop of clothing trends that will affect the jewelry we wear.
Jewelers need to note these trends in order to stock cases with the right pieces to complement the necklines and silhouettes of the season(s) ahead.
Here are 10 jewelry trends drawn from the season’s most important ready-to-wear runway presentations and why they’re important.
Using Google Analytics to Identify Conversion Weaknesses
It is essential to optimize sales conversion rates to be successful as a niche ecommerce merchant. Potential customers are unforgiving. They will not struggle through a purchase process or checkout if they have other options, such as Amazon or your competitors. But how can you measure your ability to convert browsers to shoppers?
The Device Category Overview report in Google Analytics gives a helpful snapshot of not only overall conversion rates but also conversion rates by device. The report is located at Audience > Mobile.
If Google Analytics has been running on your site for several years, you can see how mobile traffic has grown. For many merchants, mobile is now number 1 in sessions or a close number 2. But conversion rates for mobile are notoriously lower than desktop and tablet. In fact, I have never seen a mobile conversion rate that is higher than desktop.
Best POS Systems 2016
To find a POS system for small businesses, we started by looking at POS systems used by our partners and finding out what they liked and/or disliked about them. We also read customer reviews to see what other users think from first-hand experience.
We then put together a comprehensive list of POS systems from several sources: customer research, POS systems that appear on review sites and business websites, those we knew about or were previously mentioned to us. In the end, we have now several POS systems from which to choose.
This is section R to S
September 2016
Jewellery Trends
Talking to Gary Ingram, the CEO of TheDiamondStore.co.uk, about jewellery trends, he made an interesting point. “Fine jewellery transcends age and fashion.”
Proven Local Marketing Tactics to Gain and Keep Customers
As a business owner, you want your company to succeed. Investing in marketing is vital to that success, but many small businesses can't splurge on — or spare the time for — high-priced advertising campaigns.
To make the most of your time and money, here are five effective local marketing tactics that are easy and affordable for your small business.
Best POS Systems 2016
To find a POS system for small businesses, we started by looking at POS systems used by our partners and finding out what they liked and/or disliked about them. We also read customer reviews to see what other users think from first-hand experience.
We then put together a comprehensive list of POS systems from several sources: customer research, POS systems that appear on review sites and business websites, those we knew about or were previously mentioned to us. In the end, we have now several POS systems from which to choose.
This is section N to Q
August 2016
Our Jewelry Trends
We don’t know what will happen next on the scope of world politics, the economy, let alone the unraveling of the personal lives and the prospects of the careers of our customers. Regardless of what’s in store for them, they will still wake up, brush their teeth, shower and get dressed. Day in and day out, they will open their closet(s) and stare into it for what feels like an eternity, trying to figure out what to wear. Then they put on their best attire and head out the door.
Loyalty Programs Keep Customers Coming Back
For many small businesses, gaining new customers is a huge part of their growth strategy. New leads are important, but if you really want to expand your business, you might want to turn more of your attention to your current customer base.
Best POS Systems 2016
To find a POS system for small businesses, we started by looking at POS systems used by our partners and finding out what they liked and/or disliked about them. We also read customer reviews to see what other users think from first-hand experience.
We then put together a comprehensive list of POS systems from several sources: customer research, POS systems that appear on review sites and business websites, those we knew about or were previously mentioned to us. In the end, we have now several POS systems from which to choose.
This is section H to L
July 2016
It’s Time to Embrace the Choker Necklace
Remember those cheap plastic chokers from the ’90s, the black plastic ones that had a vaguely barbed-wire look that you had to stretch over your head to put on? I don’t want to say they’re back, but well, they’re kind of back. In high school, I used to tie a black ribbon around my neck and just call it a day (I stand by it).
Texting To Your Customers: Tips for Mobile Marketing
Text messaging has become the great communication equalizer. Anyone with a mobile phone — smart device or not — has access to texting, and people use it to talk with everyone from friends and family to co-workers and professional contacts.
In recent years, one more group has been added to people's extended texting networks: brands. At first, consumers were hesitant to open up their text message inbox to marketing messages
Best POS Systems 2016
To find a POS system for small businesses, we started by looking at POS systems used by our partners and finding out what they liked and/or disliked about them. We also read customer reviews to see what other users think from first-hand experience.
We then put together a comprehensive list of POS systems from several sources: customer research, POS systems that appear on review sites and business websites, those we knew about or were previously mentioned to us. In the end, we have now several POS systems from which to choose.
This is section C to G
June 2016
Jewelry Trends for 2016: What to Buy, Sell, and Stock
Black and white. With a newer jet-black rhodium being used by designers and some decidedly rock-star-chic styles coming out of the Paris Fashion Week shows for spring, this evergreen color combination will live on in Art Deco–inspired jewels, enamel, and silver or white gold with rhodium effects.
Interesting Ecommerce Trends
Multi-Channel Shopping May Make or Break Your Business
As a consumer, almost every time you find a cool product online, chances are you can also go to Amazon and find it on there. This is what many consider multi-channel selling, since it strays from the regular sales website and offers products through a multi-merchant system.
Best POS Systems 2016
To find a POS system for small businesses, we started by looking at POS systems used by our partners and finding out what they liked and/or disliked about them. We also read customer reviews to see what other users think from first-hand experience.
We then put together a comprehensive list of POS systems from several sources: customer research, POS systems that appear on review sites and business websites, those we knew about or were previously mentioned to us. In the end, we have now several POS systems from which to choose.
This is section A to B
May 2016
All the News and Jewels You Need
As Miranda Priestly might say: Florals? For fall? Groundbreaking! Next season’s fashions are bursting with heavy petal work, romantic prints, and artisanal styles. Break out the big earrings and the tiaras. (Yes, tiaras.)
Did you feel that? The ground beneath us is shifting. It has been for some time, ever since we blurred the noun-verb divide with things like Instagram and Snapchat, and smart-screens stole our gaze. But fall 2015 was the season we realized we were dealing with a tectonic-level transition.
Selling Jewelry Online Sucks - Unless You Know These Important Facts
Did you know that over 2 million people shop for jewelry online every day? Buying and selling jewelry is big business, and it's also hugely lucrative!
While selling jewelry can be very profitable, it is also a competitive item to sell online, especially when you are selling on eBay. So to help you get started, check out this expert guide to selling jewelry online.
Shopify: The Ultimate Ecommerce Platform?
Shopify was founded in 2006 by Tobias Lütke (CEO of the Year in Canada), Scott Lake and Daniel Weinand. Since the launch, the platform has quickly grown from a small player to one of (if not the) leading ecommerce solutions. The company is currently powering more than 200,000 online retailers.
Some of their most notable customers include among others General Electric, Amnesty International, Tesla Motors, Encyclopedia Britannica, Foo Fighters, GitHub, and many more. If you are looking for an ecommerce solution with a lot of great features that still remains easy to use for the novice users, then you should definitely give them a try.
April 2016
Trend Buying Guide
For those of you that didn't see it – here is JCK's contibution:
Armed with consumer wish lists that include big-name fashion brands, colored gemstones, estate jewelry, and fill-ins like silver and pearls, retailers heading to JCK Las Vegas in June say they’re expecting a vibrant show. This year’s presidential race creeps into most conversations, to be sure, but most people who spoke to JCK don’t anticipate drastic changes in the market no matter who gets voted into office.
The 3 Steps from Interested Customer to Sold Product
"Yes" is a powerful word. With just three letters, "yes" opens doors, moves mountains, and unlocks your success in business.
And yet, getting to “yes” in sales is hard, especially online, where the personal touch that is so effective is missing. I focus on getting to yes in my business every day. A "yes or no" answer makes things black and white. It’s how my company knows exactly how to focus our time and gain more conversions.
Magento Ecommerce Review
What ecommerce platform do you plan on using for your online store? Volusion? Shopify? Maybe Bigcommerce?
What about choosing the most popular ecommerce solution in the world? That’s right, none of the platforms mentioned above are the most used in the industry. According to an Alexa study, Magento is used on 20% of all ecommerce sites online.
March 2016
BROOCHES ARE BACK ON THE RUNWAY, RED CARPET AND THE REAL GIRLS OF INSTAGRAM
If you are about to convert the pretty brooch you just picked up at a flea market or found in your grandmother’s jewelry box into a pendant or ring, stop right there. While there has been an ongoing trend in repurposing antique and vintage stickpins and small brooches — it’s time to re-think and pin down the myriad ways in which you can wear a brooch and how to interpret them with a modern spirit and style.
How to Compete with Bigger online Retailers
It may seem as though large retailers dominate the ecommerce market, but smaller can be smarter when competing for online sales. Life isn't easy as a small online retailer. The major retail chains seem to roam unchallenged across the online retail landscape, relentlessly extending their product range to embrace everything from camping equipment to finance. It's hard to compete. However, small brands selling online can make their mark and even steal a march on bigger rivals. Here are three tips for beating them.
Best Ecommerce Software to Easily Build Your Online Store
An eCommerce software is a great tool that can help you build an online store even if you have no technical chops.
There is just one tiny problem, though.…
Which one is the best ecommerce software for you?
There are a lot of them, and they all seem to promise to make building an online store simple. They also seem to offer similar tools and features.
It’s confusing as heck… we get it as we’ve been through it ourselves.
It is not easy to sort through all the technical jargons and find the ecommerce builder that is right for you – especially if you are a beginner and new to the world of selling products online.
February 2016
Chokers and Collars: A new artistic vision
There are an incredible number of different accessories in the casket of every woman – from the plastic ringlet, that was presented to her at secondary school, to an expensive necklace with genuine jewels. And in the same way in the “treasure chest” of almost any young girl can be found a so-called “choker”. By now probably lots of us bethought how they had bought reticulate hats and velvet chokers after watching the legendary “Leon” with Natalie Portman for the first time.
How to Buy and Sell Products for a Living
Thousands of people worldwide have discovered they can start a business by buying new and used products cheaply and reselling them for a profit. Find out how you can join their ranks.
A buy-and-sell enterprise is nothing more than purchasing cheaply new or previously owned products that we all need, use or want, and reselling these same items for more than cost.
How To Sell Online – Some eCommerce Solutions to Help You Succeed
Learning how to sell online successfully is a huge challenge. You have to figure out what to sell, where to source or build your products, how to market your products, and how to sell them online.
Brain pain…
Building a business, or even just a side income can be very overwhelming, and you have very little time because you have other things you have to manage (such as life).
But with today’s technology that’s available to you, there are ways to make this a little bit easier for you.
January 2016
Chokers and Collars: A new artistic vision
There are an incredible number of different accessories in the casket of every woman – from the plastic ringlet, that was presented to her at secondary school, to an expensive necklace with genuine jewels. And in the same way in the “treasure chest” of almost any young girl can be found a so-called “choker”. By now probably lots of us bethought how they had bought reticulate hats and velvet chokers after watching the legendary “Leon” with Natalie Portman for the first time.
Wholesale???
Buying wholesale is a fairly simple and straight forward process. You're buying your product inventory (usually other brands) direct from the manufacturer or from a middleman supplier at a discounted wholesale rate, which you in-turn, resell at a higher price.
Buying wholesale is a lower risk business model compared to manufacturing for a few reasons. First, you're dealing with brands that are already validated on the market so you don’t run the risk of wasting time and money developing a product no one wants.
Shopify: A solution for beginners or real pros?
The Canadian company Shopify launched its online store platform in 2006. The goal was simple: provide an easy way to sell products online that frees sellers from all technical hurdles.
Shopify states that there are already 150,000 businesses that rely on their platform to sell products. Given the fact that there is only a free trial but no free plan, this is an impressive number indeed and makes them one of the leading store builders worldwide.
