Jewelry Industry and Retail News
We permanently get informed by our friends and partners from around the Web - about news, trends and/or best practice advice, loosely related to the jewelry retail business. Therefore, we present you here the most interesting or most useful of this information every month - from the following 3 top categories:
| Trends | Sales | Tech |
|---|---|---|
| Hot new/continued jewelry trends as presented to your customers from around the Web. See what they see when they scour the Web and think about your inventory. | Marketing news and related info that you could use in your daily operations. How to get your name out there, wherever you can and get people to know about your business. |
Tools and Trends (mostly tech related) that can make your business life easier. These are tools or trends that can help your business grow, get more organized, save more money, and/or streamline operations. |
Hopefully, you will get some tips/suggestions for your own business activities from this!
June 2016
Interesting Ecommerce Trends
Multi-Channel Shopping May Make or Break Your Business
As a consumer, almost every time you find a cool product online, chances are you can also go to Amazon and find it on there. This is what many consider multi-channel selling, since it strays from the regular sales website and offers products through a multi-merchant system.
The reason so many consumer go to these multi-vendor websites is because they can find a wide selection of unique items from varying sellers. The cool part is that they only need to make a single payment at the end. Many ecommerce sellers know the benefits of selling through multiple channels, but the need is ever growing. Companies are starting to experience problems if they don’t list products on places like Amazon, Etsy or ThemeForest.
Connecting with Customers Through Social Media is Not Enough
In the past, social media was primarily to connect with customers and get them to like or comment on your content. This stirred up buzz whenever you launched a new product, and it would even send people to your product or blog pages when linked.
Now the social ecommerce landscape is changing, considering so many of the social networks have opened up their systems for selling. For example, both Pinterest and Twitter have announced buttons that companies can use to post and sell their items directly through the social networks. The same goes for Facebook. In fact, some platforms like Shopify and Bigcommerce have Facebook selling built-in.
An Integration of Online and Offline with Beacon Technology
Offline and online technologies are coming together more than ever, and with the advent of something called beacon technology, companies are beginning to offer mobile deals and greetings when someone walks into the store. The technology works when your phone or tablet keeps searching for a beacon. Physical stores can implement physical beacons in the shops, so once someone walks in, their phone accepts the signal and provides something like a promotion.
The Popup Makes an Effective Comeback
Remember when the internet popup was in full force? Consumers hated the popup.
Well, it’s making a huge comeback, and if you’ve been on the internet at all in the past six to twelve months, you’ve noticed.
However, there are quite a few differences from the pesky popup ads we used to see. First of all, the new popups are generally only to give away something for free in exchange for email addresses. The new popups generally never come back, or come back rarely, when the customer has signed up for the email list.
These popups work wonders for email marketing and they don’t have the stink that the old, deceptive popup ads use to have.
Catalin Zorzini | ecommerce-platforms.com
