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Let yourself become enchanted by selected gold jewelry, high-quality gold plated jewelry, a wide assortment of 925 silver jewelry, cutting-edge fashion jewelry, costume jewellery (own jewelry collection) and suitable jewelry boxes. Retailers of glass- and gift-ware will find selected glass and decorative items with high-grade gold or silver plating ( www.gallay.eu www.gallay.de).

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Jewelry Industry and Retail News

We permanently get informed by our friends and partners from around the Web - about news, trends and/or best practice advice, loosely related to the jewelry retail business. Therefore, we present you here the most interesting or most useful of this information every month - from the following 3 top categories:

Trends Sales Tech
Hot new/continued jewelry trends as presented to your customers from around the Web. See what they see when they scour the Web and think about your inventory. Marketing news and related info that you could use in your daily operations. How to get your name out there, wherever you can and get people to know about your business.

Tools and Trends (mostly tech related) that can make your business life easier. These are tools or trends that can help your business grow, get more organized, save more money, and/or streamline operations.

Hopefully, you will get some tips/suggestions for your own business activities from this!

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May 2016

Shopify: The Ultimate Ecommerce Platform?

Shopify: The Ultimate Ecommerce Platform? Shopify was founded in 2006 by Tobias Lütke (CEO of the Year in Canada), Scott Lake and Daniel Weinand. Since the launch, the platform has quickly grown from a small player to one of (if not the) leading ecommerce solutions. The company is currently powering more than 200,000 online retailers. Some of their most notable customers include among others General Electric, Amnesty International, Tesla Motors, Encyclopedia Britannica, Foo Fighters, GitHub, and many more. If you are looking for an ecommerce solution with a lot of great features that still remains easy to use for the novice users, then you should definitely give them a try.

Features

Almost everything you need to run your own online store is taken care of by a distinct feature. It doesn’t matter if you are planning to run your store fully online or from a brick and mortar setting, there is something for everyone. The company has one of the most complete dashboards or control panels we have ever seen, everything is taken care of from here, whether you want to add new products or manage new orders everything is done through the dashboard. You can also use the dashboard for generating discount codes, or just need to examine the latest reports.

If you are looking to sell your products in an actual retail setting, then they offer Shopify POS. This includes everything you need to sell your products offline, both on the software and hardware side. The software used includes an iPad app, which makes selling your products in a retail setting much easier. With the app you can use the credit card reader to swipe the customer’s credit card right there; you can even purchase additional hardware from the company such as a cash register, a receipt printer and even a barcode scanner.

The company also offers one of the biggest App Stores out of all ecommerce solutions; they offer dozens of free and paid apps that will enhance your store. These have been divided into different categories such as Marketing, Sales, Social Media, Shipping and Customer Service. Thanks to their formidable content management system (CMS) you can easily create additional pages, as well as pages through which your clients can easily contact you. Furthermore Shopify makes running your own blog super easy, since everything is handled from a single dashboard.

Ease of Use

You could fear that with all the features offered it would be easy to become overwhelmed with the platform, however luckily that isn’t the case with Shopify. It literally takes minutes to open and create a basic store; and from there it is easy to create something absolutely stunning.

One great feature is the fact that you can test your store before releasing it to the public; this can either be done through the live editor or even online. If you should need a domain name then you can easily buy your own domain through the dashboard, this makes it much easier compared to other competitors who force you to purchase your own domain through third-party hosting sites.

A lot of emphasis has been placed on making their platform as easy to use as possible, while still offering advanced features for those who might need the additional features. One part of the platform we really enjoy is the fact that you can easily drag and drop different links to create your own personalized navigation menu. Furthermore, as we will discuss later, editing and customizing your own theme really couldn’t be any easier.

Templates and Design

One area where Shopify really excels is their themes and their design; the company offers some of the most professional looking themes of any ecommerce platform. The themes can be found in the Theme Store. The company offers both free themes as well as paid themes, with the paid ones ranging from $80 to $180.

Once you have found the right theme, you can easily customize the look and feel to your hearts delight, simply by opening the template editor and editing your theme until you feel it’s exactly what you are looking for. If you have created a theme that you would like to use for your store, then you can upload your own template. Simply go to the Theme pages and scroll down until you find the upload theme button, then just add your own theme.

Inventory

Inventory management is an important part of running your store, and Shopify has you covered in this area too. Once you are ready to add inventory to your store then all you need to do is press the product tab in the sidebar on the dashboard, you will then automatically be taken to the inventory page.

Here you can choose to add products via csv import. You can get all our products in an already formatted csv file by registering at csv4you.com.

SEO & Marketing

If you have an amazing store but your customers are unable to find it, then chances are you will be very disappointed with the sales figures. Shopify offers great features for both SEO and Marketing. Thanks to built in Search Engine Optimization (SEO) features your site will easily be found on all major search engines such as Google, Bing and yahoo.

To help boost your marketing, they have created a discount code coupon generator to help promote your products on different social networks. Your customers can also sign up to your newsletter to be kept in the loop of changes you make on your site.

Payments

Traditionally if you wanted to accept payment you would have to use a third-party payments processor like Stripe, PayPal, or others that would charge a certain fee per transaction. The company has created their own payment processor called Shopify Payments, if you decide to sign up for this program then all transaction fees will be lifted regardless of your plan.

Security

Security is taken very seriously in ecommerce and therefore they have created their shopping cart platform as well as their hosting to be Level 1 PCI DSS compliant, in other words your data is secured. All pricing plans offer 128-bit Free SSL certificate at no added cost.

While data security is very important to etailers, many also worry about their store always being available, and Shopify provides their customers with a 99.94% uptime guarantee. Furthermore the company creates secure backups of all your data, so even if your store should for some reason disappear, it will be backed up and ready to be restored within minutes.

Support

If you find yourself in the need of support, then Shopify has one of the best offers in the industry. Regardless of which pricing plan you decide on the company has 24/7 full customer support, this includes phone support as well as chat and email support. Another great form of help offered by Shopify is the access to a sizeable support system directly through their website, this includes user forums, tutorials as well as FAQ’s.

If you are just beginning your journey as an e-tailer then Shopify has created the Ecommerce University. Here users gain access to eBooks, videos and guides, with the purpose of helping customers learn the ins and outs of running their own web store.

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