Jewelry Industry and Retail News
We permanently get informed by our friends and partners from around the Web - about news, trends and/or best practice advice, loosely related to the jewelry retail business. Therefore, we present you here the most interesting or most useful of this information every month - from the following 3 top categories:
| Trends | Sales | Tech |
|---|---|---|
| Hot new/continued jewelry trends as presented to your customers from around the Web. See what they see when they scour the Web and think about your inventory. | Marketing news and related info that you could use in your daily operations. How to get your name out there, wherever you can and get people to know about your business. |
Tools and Trends (mostly tech related) that can make your business life easier. These are tools or trends that can help your business grow, get more organized, save more money, and/or streamline operations. |
Hopefully, you will get some tips/suggestions for your own business activities from this!
May 2016
Selling Jewelry Online Sucks - Unless You Know These Important Facts
Did you know that over 2 million people shop for jewelry online every day? Buying and selling jewelry is big business, and it's also hugely lucrative!
While selling jewelry can be very profitable, it is also a competitive item to sell online, especially when you are selling on eBay. So to help you get started, check out this expert guide to selling jewelry online.
Why Sell Jewelry?
The online jewelry market is a billion-dollar industry - who wouldn't want their share of that pie?
As a consumer product, jewelry knows no boundaries; it appeals to both men and women of all ages and cultures, so you will never run out of buyers!
Jewelry is also hugely diverse: Sellers can offer rings, necklaces, bracelets, anklets, or belly chains. And each of these can be made from hundreds of different mediums like gold, diamonds, gemstones, shells and beads.
Best of all, jewelry is easy to store (no need to pay rent on a large warehouse) and cheap to ship to buyers.
How to Sell Jewelry for Maximum Profit: Keep Up With Trends
In order to keep your buyers interested, you need to continue adding to your product range and keep up to date with the latest trends. Fashion jewelry is a fluid industry; always evolving and giving rise to new fads and trends.
Buyers will be on the lookout for these. In order to make sure you have these new hot items in stock, you need to know about the trends even before the most devout fashionistas!
The best way to stay on trend-alert is to regularly check out fashion jewelry blogs such as Jewelry Whore.
I also recommend setting up Google Alerts for the keywords "jewelry trends". Do this, and Google will email you when new articles pop up about your chosen keywords.
Avoid Fakes
If I could offer you just one piece of advice when it comes to selling anything online, it would be to stay the heck away from fake items! Brand-name jewelry items by the likes of Tiffany and Co., Bvlgari and Gucci are all victims of counterfeiters who produce thousands of copies annually.
While there is a hungry market of buyers out there who want to buy cheap fakes, the bottom line is selling fakes or replicas is illegal. If you are caught, you could have your website or eBay account closed down. You could even face prosecution by the brand owner.
You can easily avoid selling fakes by: • Always source your inventory from authorized suppliers. • Avoid Chinese suppliers when buying branded items. • Use suppliers you work with for a long time
Give buyers a reason to choose you over other jewelry sellers
Selling jewelry online can get pretty competitive, so it's vital to think of a way to differentiate yourself from the hundreds of other sellers before you get started, and selling fair trade items is a great way to do this.
While many trends come and go, it seems fair trade jewelry is here to stay. Selling fair trade products is something that retailers need to take seriously. Fair trade jewelry refers to jewelry which has been made by artisans who work under safe and humane working conditions and are paid a fair wage for their work. Fair trade jewelry is also made without child labor, and is crafted using environmentally sustainable methods.
Buyers love the socially responsible glow they get from buying fair trade jewelry. Ensure that you accurately describe what it is that makes the items fair trade. Buyers will want to know, and furthermore, they will be more likely to open their wallets when you remind them why fair trade jewelry is so important.
3 Hot niches to get you started!
With so much choice, finding hot jewelry niches is easy, but to get you on the fast-track to selling wholesale jewelry, here are 3 smokin' hot niches:
Fashion cocktail rings
Any oversized and with plenty of bling is currently flying off the shelves. Look for suppliers offering these in this season's hottest colors such as aqua and yellow.
Fair trade jewelry
As I mentioned, buyers love this stuff, and you'll love the feeling you get by making money through selling ethical products.
Men's jewelry
such as rings, cuff bracelets, and necklaces. Money clips are also popular among the fellers.
Alice Delore at salehoo
