Jewelry Industry and Retail News
We permanently get informed by our friends and partners from around the Web - about news, trends and/or best practice advice, loosely related to the jewelry retail business. Therefore, we present you here the most interesting or most useful of this information every month - from the following 3 top categories:
| Trends | Sales | Tech |
|---|---|---|
| Hot new/continued jewelry trends as presented to your customers from around the Web. See what they see when they scour the Web and think about your inventory. | Marketing news and related info that you could use in your daily operations. How to get your name out there, wherever you can and get people to know about your business. |
Tools and Trends (mostly tech related) that can make your business life easier. These are tools or trends that can help your business grow, get more organized, save more money, and/or streamline operations. |
Hopefully, you will get some tips/suggestions for your own business activities from this!
July 2016
It’s Time to Embrace the Choker Necklace
Remember those cheap plastic chokers from the ’90s, the black plastic ones that had a vaguely barbed-wire look that you had to stretch over your head to put on? I don’t want to say they’re back, but well, they’re kind of back. In high school, I used to tie a black ribbon around my neck and just call it a day (I stand by it). These days, the choker has gotten an upgrade. No longer the déclassé piece relegated to adorn the necks of teenagers with attitude, the 2016 choker is grown up and legit. As in, Game of Thrones’ Maisie Williams just paired a $17,000 dress with a choker legit.
Sure, there are plenty of stores selling the tattoo choker necklaces à la ’90s, and yes, people are totally buying them. And why shouldn’t they? It’s a cheap, easy way to flirt with a trend (even though the thought that I wore one of these like 20 years ago makes me a bit nauseous). And yeah, the typical customer purchasing such pieces is quite young and probably won’t go dropping a ton of cash in your store. Still, established shoppers like trends too, darn it, and there’s a good selection of jewels to satiate them. And the thing is, there’s something to be said about jewelry that straddles the trend line; if it looks cool, then it probably is cool. But if it’s crafted to last a lifetime, then it’ll do that, too—trends be damned. And that’s precisely what we have with these fine pieces here: a selection of choker necklaces so gorgeous that we (you, me, your customers) will want to wear them all the time, no matter what the current neckwear styles demand.
P.S.: That cheap ribbon I may or may not still have lurking in my jewelry box? Rachel McAdams recently got away with it—and at the White House Correspondents’ Dinner, no less.
Kristin Young | JCK
